Interpreting Zohran Mamdani's Sartorial Statement: The Garment He Wears Reveals About Modern Manhood and a Changing Society.
Coming of age in London during the 2000s, I was always surrounded by suits. They adorned businessmen hurrying through the Square Mile. You could spot them on dads in the city's great park, kicking footballs in the evening light. At school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has served as a uniform of gravitas, signaling power and performance—qualities I was expected to embrace to become a "man". Yet, until recently, my generation seemed to wear them infrequently, and they had largely vanished from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony wearing a sober black overcoat, crisp white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captivated the world's imagination unlike any recent mayoral candidate. Yet whether he was celebrating in a music venue or appearing at a film premiere, one thing was largely constant: he was almost always in a suit. Relaxed in fit, contemporary with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—well, as typical as it can be for a cohort that seldom bothers to wear one.
"This garment is in this weird position," says men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal settings: marriages, memorials, to some extent, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long retreated from everyday use." Numerous politicians "don this attire to say: 'I represent a politician, you can trust me. You should vote for me. I have legitimacy.'" Although the suit has historically conveyed this, today it performs authority in the attempt of winning public confidence. As Guy clarifies: "Because we are also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a subtle form of performance, in that it performs manliness, authority and even proximity to power.
Guy's words stayed with me. On the infrequent times I require a suit—for a ceremony or black-tie event—I dust off the one I bought from a Japanese department store a few years ago. When I first picked it up, it made me feel refined and high-end, but its slim cut now feels passé. I suspect this sensation will be only too familiar for numerous people in the diaspora whose families come from other places, particularly global south countries.
It's no surprise, the working man's suit has fallen out of fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a particular cut can therefore define an era—and feel rapidly outdated. Consider the present: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something likely to fall out of fashion within five years. But the attraction, at least in certain circles, endures: recently, major retailers report suit sales rising more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something special."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a moderate price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's not poor but not exceptionally wealthy." To that end, his moderately-priced suit will resonate with the demographic most inclined to support him: people in their thirties and forties, university-educated earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly align with his proposed policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine a former president wearing Suitsupply; he's a Brioni person," observes Guy. "As an immensely wealthy and grew up in that property development world. A power suit fits seamlessly with that elite, just as more accessible brands fit naturally with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a well-known leader's "shocking" tan suit to other national figures and their suspiciously polished, custom-fit sheen. Like a certain British politician learned, the suit doesn't just clothe the politician; it has the potential to characterize them.
The Act of Banality and A Shield
Perhaps the point is what one scholar calls the "enactment of ordinariness", summoning the suit's long career as a standard attire of political power. Mamdani's particular choice leverages a deliberate modesty, neither shabby nor showy—"conforming to norms" in an inconspicuous suit—to help him appeal to as many voters as possible. But, some think Mamdani would be cognizant of the suit's military and colonial legacy: "The suit isn't apolitical; scholars have long noted that its contemporary origins lie in imperial administration." Some also view it as a form of protective armor: "I think if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, perhaps especially to those who might question it.
Such sartorial "changing styles" is hardly a new phenomenon. Even iconic figures once donned three-piece suits during their formative years. Currently, certain world leaders have started exchanging their typical military wear for a black suit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's public persona, the struggle between belonging and otherness is visible."
The attire Mamdani chooses is deeply symbolic. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to meet what many American voters look for as a marker of leadership," says one expert, while simultaneously needing to navigate carefully by "avoiding the appearance of an establishment figure selling out his non-mainstream roots and values."
But there is an sharp awareness of the different rules applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a younger leader, skilled to adopt different identities to fit the occasion, but it may also be part of his diverse background, where code-switching between languages, customs and attire is typical," commentators note. "Some individuals can remain unnoticed," but when others "seek to gain the power that suits represent," they must carefully negotiate the codes associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between belonging and displacement, insider and outsider, is evident. I know well the discomfort of trying to conform to something not built for me, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in politics, appearance is not neutral.